engage in capital funds projects to raise monies for a new facility or for adding on to an existing facility. Without knowing it, many of these churches are following what I refer to as a “Kevin Costner theology”—build it and they will come (the theme of the actor’s 1989 movie Field of Dreams). They do not realize that understanding and articulating strategic planning concepts is the critical first step to funding and building. Before taking out their wallets, people need to know who they are, where